Vic G sets July 24 release for Afro-Caribbean single DAT BOI

R&B and Afro-Caribbean artist Vic G will release his new single DAT BOI on Friday, July 24, with a Hollywood music video premiere and release party set for Aug. 25. The project expands Vic G’s push into cinematic short-form video while leaning into reggae, Afrobeat and contemporary R&B influences.

Why it matters: - Vic G is pairing a new single with a cinematic video rollout, giving DAT BOI a larger launch than a standard music release. - The project is designed to reach audiences across music, video and live-event channels at the same time. - The release also signals Vic G’s continued push as a solo artist with an Afro-Caribbean sound built for cross-cultural appeal.

What happened: - Vic G will release the single "DAT BOI" on Friday, July 24. - The track will be available at Green Boy Music. - The single blends Afrobeat, reggae and contemporary R&B. - A music video premiere is set for an exclusive Hollywood release party on Tuesday, Aug. 25. - The event, called The DAT BOI Experience, will take place at El Cid Sunset in Hollywood during the venue’s Caribbean artist and music industry night. - Vic G will perform live at the event. - Mr. Suprize and Binghi Canusee are also scheduled for special appearances.

The details: - The DAT BOI music video will debut in a cinematic micro-vertical format. - The release also launches a micro-documentary series about the making of the video. - The video is being described as The DAT BOI Experience and combines cinematic storytelling, live performance, dance and cultural influences. - The production was filmed in Los Angeles. - The 9:16 format is built to emphasize emotion, facial expressions, movement and compact storytelling. - Jamaican reggae artist Mr. Suprize appears on the single and in the video. - Binghi Canusee also appears in the video. - Afrobeat choreographer Nksogorgeous contributed to the visual dance component. - Nksogorgeous has previous work featured in videos with Davido, Chris Brown, Ciara and Cardi B. - Filmmaker, director and executive producer Zarian “King Z” Hadley of Zakanda Entertainment created the music video with Vic G. - Vic G and Hadley are both from Cincinnati and have been friends for more than 20 years. - Event sponsors include Q BWOY Production and GPD Creative Agency.

Between the lines: - The 9:16 micro-vertical strategy suggests the team is tailoring the release for mobile-first viewing habits. - The mix of music video, micro-documentary and live event points to an effort to turn a single into a broader content franchise. - Vic G’s quoted comments frame DAT BOI as music built around connection, celebration and shared energy rather than genre purity. - Hadley’s comments emphasize collaboration and emotional payoff as part of the project’s creative approach.

What’s next: - The single goes live July 24. - The Hollywood release party and video premiere follow on Aug. 25. - The micro-documentary series will expand the rollout with behind-the-scenes content. - Vic G, Green Boy Music and Zarian Hadley are promoting the project across social platforms.

The bottom line: - Vic G is launching DAT BOI as a multi-format release that combines music, film and live performance to widen the song’s reach and cultural impact.