Hubject joins Mexico’s EMA to back EV charging growth

Hubject has joined Mexico’s Electro Mobility Association to support an open, interoperable charging ecosystem as the country targets more than half of new vehicle sales from electric cars by 2030. The move links Hubject’s roaming and Plug&Charge network with Mexico’s push to expand charging access and speed EV adoption.

Why it matters: - Mexico is trying to scale electric vehicle adoption while avoiding a fragmented charging market. - Hubject’s entry into EMA adds global interoperability expertise to a local push for more accessible charging infrastructure. - EMA wants electric vehicles to account for more than 50% of new vehicle sales by 2030 and 100% by 2035.

What happened: - Hubject announced today that it has joined Mexico’s Electro Mobility Association, known as EMA. - The announcement was made from Mexico City and Los Angeles on September 24, 2026. - Hubject said the move strengthens its commitment to electric mobility and charging infrastructure in Mexico.

The details: - Hubject operates a cross-provider EV charging roaming platform through its intercharge network. - The network connects charge point operators, eMobility service providers and other ecosystem participants. - Hubject said the platform serves more than 600,000 charging points and 2,000 B2B partners across 60 countries. - A company background section says Hubject’s broader network now covers more than 1,100,000 charging points and more than 3,500 B2B partners across 75+ countries. - Hubject’s Plug&Charge system enables automatic charging without apps, cards or extra authentication. - EMA brings together companies and organizations across Mexico’s eMobility value chain. - EMA’s stated goals include reducing emissions, supporting regulations that speed zero-emission vehicle adoption and helping build charging infrastructure. - EMA was established in 2024 and says it is a coalition of more than 27 companies. - EMA’s member list includes companies such as BYD, Tesla, Volvo, VEMO and Hubject. - Hubject said it will work with industry leaders, authorities and technology companies to address charging access, interoperability and scalable infrastructure. - Hubject North America CEO Trishan Peruma said interoperability is essential to a seamless charging experience and that the EMA partnership reflects Hubject’s commitment to connecting charging networks and accelerating EV adoption. - EMA President Eugenio Grandio said Hubject’s addition brings global experience in making charging infrastructure more accessible, efficient and intelligent.

Between the lines: - The partnership underscores a broader industry view that EV adoption depends on more than charger counts. - Interoperability can reduce friction for drivers and help existing infrastructure carry more traffic. - Mexico’s EV market still needs coordination across networks, technology providers and policymakers to reach its adoption targets. - Hubject is positioning interoperability as a growth lever across Latin America, not only in Mexico.

What’s next: - Hubject will contribute global expertise and best practices to EMA’s work on an open and intelligent charging ecosystem. - EMA and its members are expected to keep pushing for policies and infrastructure that support the 2030 and 2035 electric vehicle targets. - The partnership points to more collaboration among charging providers, automakers, energy companies and regulators as Mexico builds out its EV ecosystem.

The bottom line: - Hubject’s EMA membership is a bet that EV growth in Mexico will depend on making charging networks easier to use, easier to connect and easier to scale.